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July 2025


About

This is a magazine covering the intersection of video games and AI, blemishes and all.

I publish a monthly retrospective and detailed articles about individual games and tools.

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What I Think About Subscriptions

In today's day and age, no one is gonna pay for a subscription, and it's stupid to try to force one on people. Even the very successful tech news website, Ars Technica, tries to offer a subscription. Why? I'm not here to dissuade people from trying to create something of value. And I think high quality journalism is extremely valuable. But this form of monetization is clearly disconnected from the value provided. Most readers are drive-by web surfers. Even if they end up reading a quarter of your magazine's articles over time, they probably wouldn't pay for a subscription. I think publishers should choose between one of two options: (A) put everything behind a paywall or (B) put nothing behind a paywall and run simple advertisements. I chose to go with the latter option. I don't fault those who go with the former. But if you're running a hybrid strategy, just call the "subscription" what it is — a donation.

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